Urban Gym Group brings TrainMore to the United Kingdom
Announcement | September 16, 2026 | 2 minutes
Urban Gym Group brings TrainMore to the United Kingdom
First clubs confirmed as the brand behind Europe's “get paid to train” model enters the UK marketLondon / Amsterdam September 17th, 2026. Urban Gym Group today announced the launch of TrainMore in the UK, with its first two clubs confirmed in Marlow and Wembley. Construction is already underway at Wethered House in Marlow. The Wembley club will follow, with an opening date later this year.The move marks the UK debut of a brand that has spent almost twinty years ago building clubs around a simple idea: people should actually enjoy going to the gym and should be rewarded when they do.
Rewarding members for showing up
TrainMore was founded in Amsterdam on pillars that still define the brand today. Music is part of the full experience, not added on top of it. Clubs are built to be part of the community around them, somewhere people recognise each other, train alongside each other and stay. Progress comes from consistency, not intensity. That principle is built directly into the membership. Every completed workout earns members money back, £1 per visit in the UK, so the more consistently members train, the less they pay. It rewards attendance rather than passive membership, and it has become one of the strongest drivers of member retention across the group's clubs.The model has scaled particularly well in the Netherlands, where TrainMore has grown into one of the country's leading premium fitness brands, with clubs in Amsterdam, Rotterdam, Utrecht, The Hague and beyond. The UK clubs will bring the same proposition to British members, adapted for the local market.
More than a gym floor
TrainMore clubs are designed to give members everything they need in a single membership, with no add-ons or tiered upsells. Across the UK clubs this will include premium strength and conditioning equipment, classes, infrared sauna, Red Light Therapy, HydroMassage, Hyperice recovery, complimentary coffee and tea, protein shakes and sports water.
Open for conversations on new sites
Urban Gym Group is actively reviewing further locations in the UK and is open to conversations with landlords, developers, agents and independent operators considering their next step.About Urban Gym GroupUrban Gym Group is a multi-brand fitness group operating more than 60 clubs across the Netherlands, the United Kingdom, Ireland and UAE. Its portfolio spans full-service clubs, boutique studios and recovery concepts, including TrainMore, known for its credit-back principle, where members earn a euro or pound back for every workout they complete, alongside Gymbox, ClubSportive, The CLB, RUSH, PILAT3S, TRIB3 and Arkhe. For more information, visit www.urbangymgroup.com.Media Contact:
Mirjam Roos
Chief of Staff, Urban Gym Group
Mirjam.Roos@urbangymgroup.com+31-653328124
