Urban Gym Group acquires Rhythmsports in the Netherlands
Announcement | September 07, 2026 | 2 minutesStrategic clustering around established markets drives acquisition discipline
AMSTERDAM, 7 September 2026 - Urban Gym Group today announces the acquisition of Rhythmsports, bringing two fitness clubs in Zoetermeer and Den Haag Ypenburg into the portfolio.Both locations will transition to TrainMore premium black label offering. Both clubs will retain their high-quality equipment and member experience, with strategic supplements to equipment and services where needed to align with TrainMore standards.A philosophy built on fitness, recovery and showing upMembers will enjoy full access to all premium services including classes, coffee, tea, protein shakes, sports water, and recovery amenities including red light bed therapy. All members gain access to TrainMore's distinctive euro per workout discount, a model designed to reward actual attendance and engagement."Rhythmsports's members are exactly who we want to serve: engaged, committed to fitness and wellbeing," says Neil Randall, CEO, Urban Gym Group. "This acquisition lets us bring our premium services and network to an active population that values quality. We're genuinely excited to explore new locations across regional markets like this."Strategic clustering in established marketsThe Rhythmsports acquisition exemplifies UGG's disciplined acquisition strategy: pursuing high-quality club acquisitions within cities where UGG already operates, and in the proximity of those core markets. Both Zoetermeer and Den Haag Ypenburg sit within the Greater The Hague cluster, allowing UGG to deepen market presence and strengthen member value through network density.This approach extends across UGG's markets. While Amsterdam, London, Dublin and Dubai remain core markets, Urban Gym Group actively explores premium fitness locations in Greater Rotterdam, Utrecht, Leiden, Groningen and Eindhoven, leveraging existing infrastructure and market knowledge to add selective, high-quality assets.For fitness operators, landlords or developers with clubs in or near our established markets, UGG remains open to meaningful conversations about joining the group under partnership structures that reflect the values and excellence of the original business.About Urban Gym GroupUrban Gym Group is a multi-brand fitness group operating more than 60 clubs across the Netherlands, the United Kingdom, Ireland and UAE. Its portfolio spans full-service clubs, boutique studios and recovery concepts, including TrainMore, known for its credit-back principle, where members earn a euro or pound back for every workout they complete, alongside Gymbox, ClubSportive, The CLB, RUSH, PILAT3S, TRIB3 and Arkhe. For more information, visit www.urbangymgroup.com.Media Contact: Mirjam Roos Chief of Staff, Urban Gym Group Mirjam.roos@urbangymgroup.com +31-653328124