Amsterdam, June 9th 2023. BTY CLB, part of the Urban Gym Group, opens her new location in the city center of Amsterdam on the Singel. This new location and an additional class concept ‘BTY LIFT’ mark the 3.0 version of BTY CLB.June Sier, founder and director of BTY CLB: “After the successes we’ve booked with our other clubs, it’s time to open our new flagship right in the city center where it all started a couple years ago. Besides the fact that the location and nostalgic features of the building are already incredible, we wouldn’t be BTY CLB if we’re not using this expansion for the next step in our innovation journey. That’s why we’re launching a new additional class concept, called BTY LIFT, where weight training is key and barbells and plates are used. Obviously, our signature elements are an essential part too: a beat-based workout, light shows, a stage with catwalk and a top notch trainer on stage”BTY CLB will open her doors on July 3rd at TrainMore Singel and will host an invite-only opening event on June 30th.About Urban Gym GroupComprising over 30 clubs and studios in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded, especially in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a high-tech well-being centre that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, and classes in the heart of the Zuidas. BTY CLB offers intensive training aimed at glutes in nightclubs and in her own clubs in Amsterdam and Rotterdam, and online with BTY at home. The Urban Gym Group is founded by Marjolijn Meijer and Jordy Kool.