Pascal Averdijk has joined fitness chain Urban Gym Group (UGG) as Chief Financial Officer (CFO). Before this, Averdijk was employed by companies such as Aldipress, Sanoma Digital, Scoupy and

Averdijk: “Thanks to my background as a professional football player and trainer, I have always lived with sports. After that I broadened my business scope and I held the role of CFO at companies such as Aldipress, Scoupy and This role at the Urban Gym Group is a great next step in which I can combine my financial experience with my passion for sports. I consider the ambitious plans and the current growth phase of the UGG as a great opportunity. The driven team of people I work with completes the picture.”

Marjolijn Meijer, CEO: “I am happy that Pascal has started. His expertise and top sports mentality will contribute to the realization of our national and international ambitions.” Averdijk: “My agenda for the coming weeks is already filled. In addition to getting to know the key partners of the UGG, I will invest time in attracting financial talent to my team.”

About Urban Gym Group
The Urban Gym Group (UGG) has several labels in major cities in the Netherlands and aims at offering its members a unique and different fitness experience. UGG is active with more than 25 clubs. Trainmore often settles in beautiful, inspiring, monumental buildings in the centers of major cities and offers the latest fitness technology in an urban setting, in which community, music and art will play an increasingly important role. Clubsportive is a high-end fitness club, located on the Zuidas of Amsterdam. High Studios is the first boutique fitness studio in the Netherlands and offers HIIT workouts (cycling, yoga and run) at various locations in the country, as well as outdoor workouts. BTY CLB provides high intensity workouts focused on glutes in nightclubs, in other unique locations, and online. Earlier this year, an exclusive franchise agreement was signed with the English TRIB3, with the aim of opening 20 new boutique studios over the next three years. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together they also own the recently founded companies Gym Warehouse and My Local Gym Group.