Amsterdam, February 8, 2021 - Urban Gym Group continues to expand. The fitness chain has acquired Akademia in Amsterdam East as of February 1, 2021. This makes it the 24th gym in the Urban Gym Group. Marjolijn Meijer, CEO of Urban Gym Group: “This location in Amsterdam is a perfect fit for our organization. Here we are going to open three boutique studios under one roof. Behind the scenes we are working hard on the introduction of the new fitness concepts that we will be offering here when we can open our doors again. Despite the corona measures that are hitting our industry hard, now is the time to innovate and launch new formulas.”

Acquisition strategy

Co-CEO Jordy Kool announced the acquisition strategy of Urban Gym Group earlier. Kool: “We are interested in having conversations with fitness clubs in the major cities across the country. We are in talks with clubs that will continue their existing activities, clubs with new boutique concepts, and clubs at good locations that can suit what Urban Gym Group has to offer.”