Urban Gym Group acquires Fitness Cent​er IJburg

November 2022, Amsterdam. Urban Gym Group (UGG) continues to expand. The fitness chain has acquired Fitness Cent​er IJburg in Amsterdam as of November 1, 2022 and will rebrand it into TrainMore Black Label.  

Marjolijn Meijer, co-founder of all Urban Gym Group’s labels and responsible for the expansion of all its labels: “Residents from the youngest district of this city asked us when TrainMore would be located here. Our research shows that there is a great interest for our concept, train more get more. Behind the scenes we are working on the introduction of the TrainMore characteristics we will be offering the members of Fitness Cent​er IJburg, such as the typical urban look and feel and rewarding the members with the euro discount per workout.”

Fitness entrepreneurs Jeffrey ​Schenkel and Marieke Dolman, who founded the spacious Fitness Center IJburg in 2015: "We would like to thank all members and staff for the years of trust and wish the new owners the very best with this beautiful location on IJburg".

Acquisition strategy

Earlier, Meijer announced the acquisition strategy of Urban Gym Group: “We are interested in having conversations with fitness clubs in Amsterdam or other major cities across the country. We are in talks with clubs where we can continue the existing activities and are also in contact with real estate owners who have large properties where gyms may be opened.” Meijer announced last month that she will take on the position of vice-chairman of the Urban Gym Group. In this role she will focus on expanding the TrainMore locations, both through organic growth and M&A.

About Urban Gym Group

Comprising 35 fitness clubs in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centers of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded, especially in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a unique well-being center that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, programs, classes, and products in the heart of the Zuidas. BTY CLB offers intensive training aimed at glutes in nightclubs, at other unique locations, in her own clubs in Amsterdam and Rotterdam, and online with BTY at home. The Urban Gym Group is founded by Marjolijn Meijer and Jordy Kool.