In January the Urban Gym Group announced they were opening two new locations in Amsterdam West. TrainMore, part of the Urban Gym Group, keeps investing in new gyms. The third gym in Utrecht will open its doors this month. This 22nd TrainMore, now known as The Real Gym, is located in the neighbourhood ‘Oog in Al’. The previously opened TrainMore’s are at Janskerkhof and Stationsplein.
Next to Oog in Al, Lombok, is a neighbourhood full of students, a huge target audience of TrainMore. Marjolijn Meijer, CEO: “As of the start in 2012, Utrecht immediately embraced the concept of TrainMore. TrainMore is well-known for the concept of healthy living being rewarded. Especially in a world where making the right decision, like eating fresh meals or driving electric cars is often the more expensive option. At TrainMore members get €1 discount for each workout they do. Train more, pay less.”
Meijer continues: “Students are a huge part of the TrainMore community. However, we also see many more people of the ages of 30 and 40+ feel at home in our gyms, this target audience is well represented in Oog in Al. We are convinced TrainMore will serve the wishes of the district. TrainMore is placed in the same building as Bodysports, for physio, strength & cardio workouts at the Milon Cirkels and group classes such as pilates, yoga and spinning. TrainMore will be open from 6am until 11pm which is unique in this neighbourhood. Ensuring a time for everyone to train.”
About Urban Gym Group
The Urban Gym Group (UGG) has ca. 30 gyms located in major cities throughout the Netherlands and aims at offering its members a unique and different fitness experience. TrainMore often settles in beautiful, inspiring, monumental buildings in the centers of major cities and offers the latest fitness technology in an urban setting, in which community, music, and art will play an increasingly important role. The brand is known for rewarding those who choose a healthy lifestyle with members at TrainMore being rewarded with a €1 discount for every workout they do.
Clubsportive is a high-end fitness club, located in the Zuidas of Amsterdam. High Studios is the first boutique fitness studio in the Netherlands and offers HIIT workouts (cycling, yoga, and HIIT) at various locations in the country. BTY CLB provides high-intensity workouts focused on glutes in nightclubs, in other unique locations, and online. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together they also own the recently founded companies Gym Warehouse and My Local Gym Group.