Fitness chain Urban Gym Group opens a new TrainMore club. The gym will open in Amsterdam Noord at NDSM-straat. Marjolijn Meijer, CEO: “The heart and soul of TrainMore is in Amsterdam. For a longer period, we’ve got questions of people from Amsterdam asking us to open a gym in this area. The characteristics of this part of Amsterdam match the look and feel of TrainMore. The warehouses and rusty industrial buildings are where the new generation of creatives and entrepreneurs come together. It’s a place where we identify our brand with.”

TrainMore is the only gym where members get a €1,- discount on their membership fee for each workout. “While most good choices are the expensive alternative, such as healthy food, we want to reward our community for making the decision to do what’s good for your body.” says Meijer. TrainMore is also known for its focus on art, music, and community. TrainMore hosts live DJ nights and has collaborations with artists. Mid-December the festive opening of TrainMore Noord will take place.

About Urban Gym Group

The Urban Gym Group (UGG) has several labels in major cities in the Netherlands and aims at offering its members a unique and different fitness experience. UGG is active with more than 25 clubs. TrainMore often settles in beautiful, inspiring, monumental buildings in the centers of major cities and offers the latest fitness technology in an urban setting, in which community, music, and art will play an increasingly important role. Clubsportive is a high-end fitness club, located in the Zuidas of Amsterdam. High Studios is the first boutique fitness studio in the Netherlands and offers HIIT workouts (cycling, yoga, and run) at various locations in the country. BTY CLB provides high-intensity workouts focused on glutes in nightclubs, in other unique locations and online. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together they also own the recently founded companies Gym Warehouse and My Local Gym Group.