Boudewijn van Ewijk has joined fitness chain Urban Gym Group (UGG) as Chief Marketing Officer (CMO). Previously, van Ewijk was employed by companies such as Telfort, UPC and Marktplaats. As founder of digital performance agency MediaScience, Van Ewijk also acted as independent consultant advising companies on their digital transformation strategy and execution. His predecessor Barbara den Bak will focus fully on the development of new initiatives.

Van Ewijk: “Working at the Urban Gym Group is a great next step in which my knowledge and experience in the field of digital marketing and sales contribute directly to the growth of the company. I feel strongly connected to the company’s brands, growth ambitions and team of motivated people.”

Marjolijn Meijer, CEO: “In our industry we are known for our powerful brands and focus on a top-notch customer experience in our clubs. We want our members to have the same experience online and have raised the bar for ourselves. The track record, knowledge and energy of Boudewijn will help us get there.”

About Urban Gym Group

The Urban Gym Group (UGG) has several labels in major cities in the Netherlands and aims at offering its members a unique and different fitness experience. UGG is active with more than 25 clubs. TrainMore, where members get rewarded with one euro discount per training, often settles in inspiring and monumental buildings in the centers of major cities and offers the latest fitness technology in an urban setting, in which community, music and art will play an increasingly important role. Clubsportive is a high-end fitness club, located on the Zuidas of Amsterdam. HIGH STUDIOS is the first boutique fitness studio in the Netherlands and offers HIIT workouts (cycling, yoga and HIIT) at various locations in the country, as well as outdoor workouts. BTY CLB provides high intensity workouts focused on glutes in nightclubs, in other unique locations, and online. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together they also own the recently founded companies Gym Warehouse and My Local Gym Group.