Are you a sales driven and entrepreneurial self-starter? Do you have experience with base management and lead generations through different owned channels? Urban Gym Group now has a great opportunity for you. We are looking for a CRM marketer for our next generation gym concepts. In this role you are responsible for all communications towards our existing members through all owned media channels. You will be part of our high-performance fast-growing marketing team.
- Develop a base management strategy with associated segmentation and objectives.
- Setting up, testing, analyzing and optimizing user journeys via email and other owned media channels such as narrowcasting and our website.
- Discover and implement ways to enrich our database to enable smarter, accurate and personalized communications.
- Initiate and optimizing lead campaigns to grow our member base.
- Making evaluations by analyzing data and translating it into insights.
- Optimizing user journeys by performing A/B tests.
- Discover and onboard new tools that can help automate CRM activities.
- Protect CRM data, keeping it clean, secure and up-to-date.
What you bring
- You have an analytical and data-driven attitude.
- You have an open and self-starter mentality.
- You have a high degree of innovative thinking, and you are creative with the creation of new content.
- You have good communication skills and have a customer-oriented attitude.
- You have at least 2 years of experience in a CRM or marketing automation role.
- You have experience with CRM / Marketing automation software.
- You have good knowledge of Google Analytics.
- Knowledge of HTML and CSS is a plus.