Amsterdam, Netherlands, May 23rd, 2023 - Urban Gym Group (UGG) announced the appointment of Ben Dixon as Chief Development Officer (CDO). His appointment will enable the Urban Gym Group, known from TrainMore, ClubSportive, BTY CLB and Renessence to accelerate their growth. Dixon will become responsible for the roll out and expansion of all clubs, management of facilities and maintenance.  

Previously, Dixon served as CDO at Anytime Fitness and held senior positions at Topnotch Health Clubs, LA Fitness Health Clubs and Pure Gym.  Dixon: “I fell in love with the fitness industry at a young age due to my parents who were and still remain so passionate about their health and wellbeing. I was playing football professionally before an injury stopped my career and the fitness industry was all I wanted to do at that point. I have remained within it ever since due to my love for the industry and all sports in general.”

Dixon joins Urban Gym Group at an important moment in their growth phase. Their largest label, TrainMore, opened a record of sites this year. Neil Randall, CEO: “Soon we will be able to announce many more.. We have a very strong pipeline of new properties through our links with large property portfolio owners who know our brand and see the value we add in their schemes. We are also still in talks with fitness clubs in Amsterdam or other major cities across the country where we can continue the existing growth activities. With Ben on board, we can now move even faster. Driving growth is what he does.”

Dixon: “The opportunity at Urban Gym Group has come at the perfect time in my life. I have worked with Neil for many years, and I knew from the moment I met Marjolijn (Meijer), Jordy (Kool) and the executive team that I wanted to be a part of the innovation and creativity the UGG brands continue to create across their portfolio. To support and influence the growth of this business is an opportunity I simply couldn’t resist.”

About Urban Gym Group

Comprising over 30 clubs and studios in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded, especially in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a high-tech well-being centre that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, and classes in the heart of the Zuidas. BTY CLB offers intensive training aimed at glutes in nightclubs and in her own clubs in Amsterdam and Rotterdam, and online with BTY at home. The Urban Gym Group is founded by Marjolijn Meijer and Jordy Kool.