Urban Gym Group acquires The Real Gym Bussum
Secondary cities part of growth strategy TrainMore
December 21st 2022, Amsterdam. Urban Gym Group (UGG) has acquired The Real Gym Bussum as of December 2022 and will rebrand it into TrainMore, bringing the total to 27 TrainMore gyms in the Netherlands.
Marjolijn Meijer, founder of all Urban Gym Group’s labels and responsible for the expansion: “We had an increased focus on growing in Amsterdam, and we still do. Eight new locations of TrainMore have been realised in 2022, most of which are in Amsterdam. However, we see loyal TrainMore members, once students, moving towards secondary cities around our hometown. Haarlem is already a success. This led us to investigate growth opportunities for TrainMore outside of Amsterdam. For a longer period, we see an increased share of people aged 30 and 40+ feel at home in our gyms and are attracted to our concept. This target audience is well-represented in Bussum.
TrainMore is known for the concept that taking good care of yourself should be rewarded, especially in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do.
Meijer: “We are excited to transform the 900m2 gym space into TrainMore. The typical urban look and feel, other TrainMore characteristics and rewarding the members with the euro discount per workout will be introduced during the first quarter of 2023.”
Acquisition strategy
Earlier, Meijer announced the acquisition strategy of Urban Gym Group: “We are interested in having conversations with fitness clubs in Amsterdam or other major cities across the country. We are in talks with clubs where we can continue the existing activities and are also in contact with real estate owners who have large properties where gyms may be opened.”
About Urban Gym Group
Comprising 35 fitness & wellness clubs in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded, especially in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a unique well-being centre that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, programs, classes, and products in the heart of the Zuidas. BTY CLB offers intensive training aimed at glutes in nightclubs, at other unique locations, in her own clubs in Amsterdam and Rotterdam, and online with BTY at home. The Urban Gym Group isfounded by Marjolijn Meijer and Jordy Kool.
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