TrainMore opens a new gym in De Pijp, Amsterdam. In the former Hutspot store on the Van Wou Street in Amsterdam, this new location will open in September 2022. This is the 13th TrainMore location in Amsterdam and the 35th club of the Urban Gym Group, to which TrainMore belongs. TrainMore is known for the concept that taking good care of yourself should be rewarded. Members receive a financial reward per visit. Marjolijn Meijer, CEO: “The desire for a different location in this neighbourhood has been around for a long time. This building on the Van Woustraat exceeds expectations. The renovation is in full swing, and this gym will be next level again.”

Earlier this month, the Urban Gym Group raised an investment of 16 million euros. The fitness chain reports mainly investing in new locations, takeovers of gyms and upgrades of existing locations. Meijer explains: “The financial trigger, in combination with fun and a community where you feel at home, ensures that our members come back more often. You achieve the desired results with more training, which matters to us.” The fitness chain grew by more than 50%, with new members in the first quarter. Meijer: “This growth figure and the length of time that members remain members are well above the market average and confirm to me that we are on the right course.”

Other investments

TrainMore Singel is being expanded by 600 m2, but also in TrainMore West, The Hague and Haarlem, among others, renovations are underway to meet the members' wishes. Finally, substantial investments are being made in staff expansion and learning and development. “Our academy focuses on developing our personal trainers, performers, club and office employees.”

About Urban Gym Group

The Urban Gym Group (UGG) has 35 clubs in major cities in the Netherlands and aims to offer its members a unique fitness experience. TrainMore often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in an urban setting. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded. Indeed, in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. High Studios is the first boutique fitness studio in the Netherlands and offers online HIIT workouts (cycle, yoga and run) at various locations in the country. BTY CLB offers intensive training aimed at glutes in nightclubs, at other unique locations, in its own club in Amsterdam East and online with BTY at home. The Urban Gym Group is led by Marjolijn Meijer and Jordy Kool. Together, they also own Gym Warehouse and My Local Gym Group.