Amsterdam, March 20th 2023. April 11st, TrainMore, part of Urban Gym Group, opens a new club in Amsterdam, resulting in 17 TrainMore gyms in Amsterdam. TrainMore Scheldeplein will be the fifth Black Label club of the fast-growing fitness chain.

Neil Randall, CEO of TrainMore: “We’re very excited about this new club and are looking forward offering our community the newest strength-based equipment. Upstairs we will we provide an extensive personal training area. We started signing up new members since last week. The response shows us that this part of the city, Amsterdam Zuid/Rivierenbuurt, was waiting for a high-end fitness club.”

TrainMore is the only gym where gym go-ers receive a euro discount on their membership per workout. TrainMore, with gyms throughout the Netherlands, is also known for its focus on art, music, design and community building. This is reflected in live DJ evenings and collaborations with artists.  Earlier, Marjolijn Meijer, founder and vice-chairman of Urban Gym Group, announced the growth strategy of Urban Gym Group: “We are interested in having conversations with fitness clubs in Amsterdam or other major cities across the country. We are in talks with clubs where we can continue the existing activities and are also in contact with real estate owners who have large properties where gyms may be opened.”

TrainMore Amsterdam Scheldeplein Black Label will open doors on April 11th. Members can also workout at all regular TrainMore clubs. Black Label services are included, such as advice and small group training of fitness instructors, protein shakes, sports water, coffee, and tea. All who sign up pre-opening get their membership for free until July 1st and can explore offerings of well-being centre Renessence, located nearby, for free. They will also be invited to the VIP opening event. New at this TrainMore location is a collaboration with Wild & The Moon (a French plant-based lifestyle concept) offering organic, gluten-free and plastic free cold-pressed juices, smoothies, snacks, breakfast bowls, superfoods, and holistic products.

About Urban Gym Group

Comprising 40 clubs and studios in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded, especially in a world where the right choice is often the more expensive option, such as sustainable and fresh food or driving an electric car. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a high-tech well-being centre that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, and classes in the heart of the Zuidas. BTY CLB offers intensive training aimed at glutes in nightclubs and in her own clubs in Amsterdam and Rotterdam, and online with BTY at home. The Urban Gym Group is founded by Marjolijn Meijer and Jordy Kool.