BTY CLB opens doors in Utrecht and launches fourth studio.
Announcement | December 05, 2023 | 5 minutesAmsterdam, December 5th, 2023 - April 2024, BTY CLB, part of Urban Gym Group, will open her doors in the city center of Utrecht, which will be the third city following hometown Amsterdam and Rotterdam. The brand-new studio is situated in TrainMore Janskerkhof and with over 150m2, it will be the fourth signature CLB within a period of two years.Founder and director of BTY CLB June Sier: “The last two years we have worked on establishing our brand and expanding our class concepts. After the success of our current three studios in two cities, we are looking forward to opening our doors in Utrecht. With a beautiful location right in the city center, we are aiming to fulfil a need in the fitness market with our signature follow-the-trainer class concept. Of course, with our elements such as beat-based workout, a stage with catwalk and top-notch trainers performing on stage.” Starting April 2024 BTY CLB will open her doors with signature concepts BTY BASE, BTY ABS and BTY UP. As grand opening there will be an invite only opening event taking place on site. Comprising over 40 clubs and studios in all major cities across the Netherlands, Urban Gym Group is an industry pioneer within the European wellness and fitness community. The biggest label, TrainMore, often settles in inspiring, monumental buildings in the centres of large cities and provides the latest strength-based equipment in urban settings. In this community, music and art play an increasingly important role. TrainMore is known for the concept that taking good care of yourself should be rewarded. Members receive a €1 discount per workout they do. Clubsportive is a high-end fitness club located on the Zuidas of Amsterdam. Renessence is a unique well-being centre that combines science and spirituality to enable self-optimization, offering exclusive services, therapies, programs, classes, and products in the heart of the Zuidas. BTY CLB offers follow-the-trainer booty workouts in club atmosphere, complete with light show, a stage with catwalk and true entertrainers on stage. TRIB3 is a next-level fitness studio that fuses scientifically proven HIIT workout, fully tracked with heart-rate monitors with an epic sensory experience. The Urban Gym Group is founded by Marjolijn Meijer and Jordy Kool.